This or That
This or That
Branding
Branding
Motion
Motion
‘This or That’ is a high-energy visual series created to amplify a major cultural moment. As the lead designer, I was responsible for crafting the visual identity, designing the logo, and developing the intro motion graphics and transitions that opened and anchored each video. The goal was to ensure visual cohesion across a multi-part video series while delivering an engaging, and memorable viewing experience.
‘This or That’ is a high-energy visual series created to amplify a major cultural moment. As the lead designer, I was responsible for crafting the visual identity, designing the logo, and developing the intro motion graphics and transitions that opened and anchored each video. The goal was to ensure visual cohesion across a multi-part video series while delivering an engaging, and memorable viewing experience.
‘This or That’ is a high-energy visual series created to amplify a major cultural moment. As the lead designer, I was responsible for crafting the visual identity, designing the logo, and developing the intro motion graphics and transitions that opened and anchored each video. The goal was to ensure visual cohesion across a multi-part video series while delivering an engaging, and memorable viewing experience.
the challenge
the challenge
the challenge
The project required balancing bold creative expression with clarity and consistency across multiple episodes and topics. The design needed to seamlessly support fast-paced edits, various tones, and a wide range of subjects—all while maintaining a distinct branded feel. Additionally, the visual system had to be flexible enough to be applied across social, web, and video platforms.
The project required balancing bold creative expression with clarity and consistency across multiple episodes and topics. The design needed to seamlessly support fast-paced edits, various tones, and a wide range of subjects—all while maintaining a distinct branded feel. Additionally, the visual system had to be flexible enough to be applied across social, web, and video platforms.
The project required balancing bold creative expression with clarity and consistency across multiple episodes and topics. The design needed to seamlessly support fast-paced edits, various tones, and a wide range of subjects—all while maintaining a distinct branded feel. Additionally, the visual system had to be flexible enough to be applied across social, web, and video platforms.
design strategy
design strategy
design strategy
I led with a typographic logo mark that felt editorial yet fresh, anchoring the series with a recognizable identity. For the motion graphics, I built a dynamic system of transitions and animated intros that fused kinetic type with bold compositions, designed to enhance the pacing and tone of each episode. The motion work used color, movement, and timing to create a consistent rhythm, allowing the visuals to reinforce the messaging without overshadowing the content.
I led with a typographic logo mark that felt editorial yet fresh, anchoring the series with a recognizable identity. For the motion graphics, I built a dynamic system of transitions and animated intros that fused kinetic type with bold compositions, designed to enhance the pacing and tone of each episode. The motion work used color, movement, and timing to create a consistent rhythm, allowing the visuals to reinforce the messaging without overshadowing the content.
I led with a typographic logo mark that felt editorial yet fresh, anchoring the series with a recognizable identity. For the motion graphics, I built a dynamic system of transitions and animated intros that fused kinetic type with bold compositions, designed to enhance the pacing and tone of each episode. The motion work used color, movement, and timing to create a consistent rhythm, allowing the visuals to reinforce the messaging without overshadowing the content.
Summary
‘This or That’ is a high-energy visual series where I led the design of the logo, identity, and motion graphics to create cohesive, engaging, and memorable video experiences.
‘This or That’ is a high-energy visual series where I led the design of the logo, identity, and motion graphics to create cohesive, engaging, and memorable video experiences.
Credits
Brand & Motion Designer - Jerry Ubah
Art Director - Gabe Alvarez
Senior Editor - Eli Krauss
Typography
Calisga by Megatype
categories
Brand Design
Motion Graphics
Year
2024
