So Ambitious Podcast
So Ambitious Podcast
branding
branding
art
art
‘So Ambitious’ Season 2 is a thought-leadership podcast hosted by Felecia Hatcher, spotlighting the journeys of Black and Hispanic entrepreneurs “building uninterrupted”. Commissioned to refresh the show’s visual identity, my cover-art redesign elevates its storytelling focus with a bold, confident aesthetic that aligns with both the host’s personality and the brand’s mission.
‘So Ambitious’ Season 2 is a thought-leadership podcast hosted by Felecia Hatcher, spotlighting the journeys of Black and Hispanic entrepreneurs “building uninterrupted”. Commissioned to refresh the show’s visual identity, my cover-art redesign elevates its storytelling focus with a bold, confident aesthetic that aligns with both the host’s personality and the brand’s mission.
‘So Ambitious’ Season 2 is a thought-leadership podcast hosted by Felecia Hatcher, spotlighting the journeys of Black and Hispanic entrepreneurs “building uninterrupted”. Commissioned to refresh the show’s visual identity, my cover-art redesign elevates its storytelling focus with a bold, confident aesthetic that aligns with both the host’s personality and the brand’s mission.
the challenge
the challenge
the challenge
The original artwork felt subdued and didn’t convey the energy of the brand’s entrepreneurial message. Season 2’s expanded focus—longform, empowering narratives—required a cover that would stand out in crowded feeds while communicating authenticity and ambition.
The original artwork felt subdued and didn’t convey the energy of the brand’s entrepreneurial message. Season 2’s expanded focus—longform, empowering narratives—required a cover that would stand out in crowded feeds while communicating authenticity and ambition.
The original artwork felt subdued and didn’t convey the energy of the brand’s entrepreneurial message. Season 2’s expanded focus—longform, empowering narratives—required a cover that would stand out in crowded feeds while communicating authenticity and ambition.
design strategy
design strategy
design strategy
I centered Felecia’s portrait within a dynamic halo gradient to symbolize leadership and spotlight, using strong serif typography and deep blue tones to reflect gravitas and clarity. The visual system balances warmth, professionalism, and cultural resonance—ensuring the podcast’s evolved vision reads instantly across platforms.
I centered Felecia’s portrait within a dynamic halo gradient to symbolize leadership and spotlight, using strong serif typography and deep blue tones to reflect gravitas and clarity. The visual system balances warmth, professionalism, and cultural resonance—ensuring the podcast’s evolved vision reads instantly across platforms.
I centered Felecia’s portrait within a dynamic halo gradient to symbolize leadership and spotlight, using strong serif typography and deep blue tones to reflect gravitas and clarity. The visual system balances warmth, professionalism, and cultural resonance—ensuring the podcast’s evolved vision reads instantly across platforms.
Summary
For Season 2 of 'So Ambitious', a podcast spotlighting Black and Hispanic entrepreneurs, I refreshed the visual identity with bold cover art that amplifies its storytelling and mission.
For Season 2 of 'So Ambitious', a podcast spotlighting Black and Hispanic entrepreneurs, I refreshed the visual identity with bold cover art that amplifies its storytelling and mission.
Credits
Lead Designer - Jerry Ubah
Typography
Verona FS by SoftMaker
categories
Brand Design
Art Direction
Year
2024
