Timberland +81 3
Timberland +81 3
branding
branding
logo
logo
The +81 3 collection from Timberland is a limited-edition line that merges Japanese craftsmanship with American workwear heritage. I was the lead brand designer, responsible for developing the collection’s visual identity, logo system, and packaging design to reflect the premium positioning and cultural fusion at the heart of the campaign.
The +81 3 collection from Timberland is a limited-edition line that merges Japanese craftsmanship with American workwear heritage. I was the lead brand designer, responsible for developing the collection’s visual identity, logo system, and packaging design to reflect the premium positioning and cultural fusion at the heart of the campaign.
The +81 3 collection from Timberland is a limited-edition line that merges Japanese craftsmanship with American workwear heritage. I was the lead brand designer, responsible for developing the collection’s visual identity, logo system, and packaging design to reflect the premium positioning and cultural fusion at the heart of the campaign.
the challenge
the challenge
the challenge
The challenge was to create a design language that honored the refined precision of Japanese design while preserving Timberland’s rugged, utilitarian roots. The branding needed to speak to exclusivity and legacy, while feeling relevant within the modern lifestyle and streetwear space.
The challenge was to create a design language that honored the refined precision of Japanese design while preserving Timberland’s rugged, utilitarian roots. The branding needed to speak to exclusivity and legacy, while feeling relevant within the modern lifestyle and streetwear space.
The challenge was to create a design language that honored the refined precision of Japanese design while preserving Timberland’s rugged, utilitarian roots. The branding needed to speak to exclusivity and legacy, while feeling relevant within the modern lifestyle and streetwear space.
design strategy
design strategy
design strategy
I drew inspiration from archival Americana and traditional Japanese aesthetics to craft a bold yet minimal identity system. The logo and packaging balanced contemporary simplicity with rich material cues, reinforcing the collection’s narrative of durability, craftsmanship, and cultural intersection.
I drew inspiration from archival Americana and traditional Japanese aesthetics to craft a bold yet minimal identity system. The logo and packaging balanced contemporary simplicity with rich material cues, reinforcing the collection’s narrative of durability, craftsmanship, and cultural intersection.
I drew inspiration from archival Americana and traditional Japanese aesthetics to craft a bold yet minimal identity system. The logo and packaging balanced contemporary simplicity with rich material cues, reinforcing the collection’s narrative of durability, craftsmanship, and cultural intersection.
Summary
For Timberland’s +81 3 collection, I led brand design—creating the visual identity, logo system, and packaging to express the fusion of Japanese craftsmanship and American heritage.
For Timberland’s +81 3 collection, I led brand design—creating the visual identity, logo system, and packaging to express the fusion of Japanese craftsmanship and American heritage.
Credits
Brand Designer - Jerry Ubah
Art Director - Michelle McWade
Creative Director - Christopher "DIGS" DaGaetano
Brand Narrative - Bryan Burke
categories
Brand Design
Art Direction
Year
2024
