Timberland's DAM Site
Timberland's DAM Site
UI/UX
UI/UX
Branding
Branding
Timberland’s Digital Asset Management (DAM) site serves as a central hub for marketing materials, campaign assets, and product imagery used by global teams. I led the UI/UX and brand design overhaul to modernize the platform and bring it in line with Timberland’s visual identity. The redesign aimed to improve navigation, elevate the aesthetic, and streamline asset discovery.
Timberland’s Digital Asset Management (DAM) site serves as a central hub for marketing materials, campaign assets, and product imagery used by global teams. I led the UI/UX and brand design overhaul to modernize the platform and bring it in line with Timberland’s visual identity. The redesign aimed to improve navigation, elevate the aesthetic, and streamline asset discovery.
Timberland’s Digital Asset Management (DAM) site serves as a central hub for marketing materials, campaign assets, and product imagery used by global teams. I led the UI/UX and brand design overhaul to modernize the platform and bring it in line with Timberland’s visual identity. The redesign aimed to improve navigation, elevate the aesthetic, and streamline asset discovery.
the challenge
the challenge
the challenge
The existing DAM platform was visually dated and difficult to navigate, making it frustrating for teams to find and manage assets efficiently. It lacked a clear hierarchy, brand consistency, and user-centric functionality. The challenge was to reimagine the interface in a way that balanced utility with Timberland’s bold and nature-driven design ethos.
The existing DAM platform was visually dated and difficult to navigate, making it frustrating for teams to find and manage assets efficiently. It lacked a clear hierarchy, brand consistency, and user-centric functionality. The challenge was to reimagine the interface in a way that balanced utility with Timberland’s bold and nature-driven design ethos.
The existing DAM platform was visually dated and difficult to navigate, making it frustrating for teams to find and manage assets efficiently. It lacked a clear hierarchy, brand consistency, and user-centric functionality. The challenge was to reimagine the interface in a way that balanced utility with Timberland’s bold and nature-driven design ethos.
design strategy
design strategy
design strategy
I began with a comprehensive UX audit and stakeholder interviews to understand user pain points. Using a modular grid, I introduced a clean, intuitive layout that emphasized clarity, brand texture, and ease of use. Typography, color, and iconography were carefully curated to reflect Timberland’s rugged yet refined identity—creating a cohesive, high-performing design system tailored to real-world user needs.
I began with a comprehensive UX audit and stakeholder interviews to understand user pain points. Using a modular grid, I introduced a clean, intuitive layout that emphasized clarity, brand texture, and ease of use. Typography, color, and iconography were carefully curated to reflect Timberland’s rugged yet refined identity—creating a cohesive, high-performing design system tailored to real-world user needs.
I began with a comprehensive UX audit and stakeholder interviews to understand user pain points. Using a modular grid, I introduced a clean, intuitive layout that emphasized clarity, brand texture, and ease of use. Typography, color, and iconography were carefully curated to reflect Timberland’s rugged yet refined identity—creating a cohesive, high-performing design system tailored to real-world user needs.
Summary
I led the UI/UX and brand redesign of Timberland’s DAM platform, modernizing its look, improving navigation, and streamlining global asset discovery.
I led the UI/UX and brand redesign of Timberland’s DAM platform, modernizing its look, improving navigation, and streamlining global asset discovery.
Credits
UI/UX & Lead Designer - Jerry Ubah
Typography
GT Flexa by Grilli Type
categories
UI/UX
Brand Design
Art Direction
Year
2024
