Better Build
Better Build
Branding
Branding
UI/UX
UI/UX
Better Build is a digital platform designed to modernize and streamline Ghana’s construction industry. As the brand and UI designer, I developed the visual identity and interface design to support a tool that connects builders, engineers, designers, suppliers, and clients across every phase of construction. The app facilitates professional vetting, resource discovery, secure payments, and educational content.
Better Build is a digital platform designed to modernize and streamline Ghana’s construction industry. As the brand and UI designer, I developed the visual identity and interface design to support a tool that connects builders, engineers, designers, suppliers, and clients across every phase of construction. The app facilitates professional vetting, resource discovery, secure payments, and educational content.
Better Build is a digital platform designed to modernize and streamline Ghana’s construction industry. As the brand and UI designer, I developed the visual identity and interface design to support a tool that connects builders, engineers, designers, suppliers, and clients across every phase of construction. The app facilitates professional vetting, resource discovery, secure payments, and educational content.
the challenge
the challenge
the challenge
Ghana’s building industry suffers from poor oversight, unskilled labor, lack of reliable resources, and inefficient project coordination. There was no central platform that helped clients find verified professionals, compare material prices, or track construction progress in a transparent way. Better Build needed a brand and interface that could convey trust, accessibility, and professionalism.
Ghana’s building industry suffers from poor oversight, unskilled labor, lack of reliable resources, and inefficient project coordination. There was no central platform that helped clients find verified professionals, compare material prices, or track construction progress in a transparent way. Better Build needed a brand and interface that could convey trust, accessibility, and professionalism.
Ghana’s building industry suffers from poor oversight, unskilled labor, lack of reliable resources, and inefficient project coordination. There was no central platform that helped clients find verified professionals, compare material prices, or track construction progress in a transparent way. Better Build needed a brand and interface that could convey trust, accessibility, and professionalism.
design strategy
design strategy
design strategy
I created a clean, structured visual identity that reflects order and reliability—two qualities often missing in the local construction space. The UI was designed to guide diverse user types through complex tasks like project bidding, hiring, and material sourcing with ease. The system architecture prioritized verified listings, transparent pricing, and accessible education, all wrapped in a mobile-first experience optimized for clarity and usability.
I created a clean, structured visual identity that reflects order and reliability—two qualities often missing in the local construction space. The UI was designed to guide diverse user types through complex tasks like project bidding, hiring, and material sourcing with ease. The system architecture prioritized verified listings, transparent pricing, and accessible education, all wrapped in a mobile-first experience optimized for clarity and usability.
I created a clean, structured visual identity that reflects order and reliability—two qualities often missing in the local construction space. The UI was designed to guide diverse user types through complex tasks like project bidding, hiring, and material sourcing with ease. The system architecture prioritized verified listings, transparent pricing, and accessible education, all wrapped in a mobile-first experience optimized for clarity and usability.
Summary
Better Build is a digital platform that streamlines Ghana’s construction industry by connecting clients, contractors, architects, engineers, and suppliers in a trusted space with tools for vetting, sourcing, payments, and education. As the brand and UI designer, I crafted a cohesive identity and intuitive interface to modernize the industry and drive greater transparency.
Better Build is a digital platform that streamlines Ghana’s construction industry by connecting clients, contractors, architects, engineers, and suppliers in a trusted space with tools for vetting, sourcing, payments, and education. As the brand and UI designer, I crafted a cohesive identity and intuitive interface to modernize the industry and drive greater transparency.
Credits
Brand Designer - Jerry Ubah
Typography
SF Pro by Apple
Khula by Google Fonts
categories
Brand Design
UI/UX
Year
2024
