The Gift of An Icon
The Gift of An Icon
branding
branding
Illustration
Illustration
“The Gift of an Icon” is a holiday campaign celebrating legacy, family, and timeless style. Created to drive seasonal engagement and sales, the campaign reintroduced core brand values through a nostalgic yet modern lens. As the lead designer, I was responsible for crafting the visual identity — including the hero logo lockup — to anchor the messaging in boldness, warmth, and heritage.
“The Gift of an Icon” is a holiday campaign celebrating legacy, family, and timeless style. Created to drive seasonal engagement and sales, the campaign reintroduced core brand values through a nostalgic yet modern lens. As the lead designer, I was responsible for crafting the visual identity — including the hero logo lockup — to anchor the messaging in boldness, warmth, and heritage.
“The Gift of an Icon” is a holiday campaign celebrating legacy, family, and timeless style. Created to drive seasonal engagement and sales, the campaign reintroduced core brand values through a nostalgic yet modern lens. As the lead designer, I was responsible for crafting the visual identity — including the hero logo lockup — to anchor the messaging in boldness, warmth, and heritage.
the challenge
the challenge
the challenge
We needed to create a holiday campaign that felt fresh yet familiar — honoring the brand’s iconic status while avoiding clichés often seen in seasonal marketing. The key challenge was developing a visual system that balanced heritage with modern appeal, all while conveying the emotional value of gifting. The logo lockup and core messaging had to feel premium, memorable, and deeply rooted in storytelling.
We needed to create a holiday campaign that felt fresh yet familiar — honoring the brand’s iconic status while avoiding clichés often seen in seasonal marketing. The key challenge was developing a visual system that balanced heritage with modern appeal, all while conveying the emotional value of gifting. The logo lockup and core messaging had to feel premium, memorable, and deeply rooted in storytelling.
We needed to create a holiday campaign that felt fresh yet familiar — honoring the brand’s iconic status while avoiding clichés often seen in seasonal marketing. The key challenge was developing a visual system that balanced heritage with modern appeal, all while conveying the emotional value of gifting. The logo lockup and core messaging had to feel premium, memorable, and deeply rooted in storytelling.
design strategy
design strategy
design strategy
I led the creative development of the campaign’s central lockup, building a typographic system that evoked strength and nostalgia. The bold serif typography paired with subtle contrast and spacing gave it a timeless yet editorial feel. I aligned the visual direction with the campaign narrative: celebrating enduring style and multigenerational connection. Color choices leaned into rich, evergreen tones to evoke seasonal warmth without relying on overused holiday tropes.
I led the creative development of the campaign’s central lockup, building a typographic system that evoked strength and nostalgia. The bold serif typography paired with subtle contrast and spacing gave it a timeless yet editorial feel. I aligned the visual direction with the campaign narrative: celebrating enduring style and multigenerational connection. Color choices leaned into rich, evergreen tones to evoke seasonal warmth without relying on overused holiday tropes.
I led the creative development of the campaign’s central lockup, building a typographic system that evoked strength and nostalgia. The bold serif typography paired with subtle contrast and spacing gave it a timeless yet editorial feel. I aligned the visual direction with the campaign narrative: celebrating enduring style and multigenerational connection. Color choices leaned into rich, evergreen tones to evoke seasonal warmth without relying on overused holiday tropes.
Summary
'The Gift of an Icon' was a holiday campaign that celebrated legacy and timeless style, reintroducing core brand values through nostalgic yet modern visuals anchored by a bold logo lockup.
'The Gift of an Icon' was a holiday campaign that celebrated legacy and timeless style, reintroducing core brand values through nostalgic yet modern visuals anchored by a bold logo lockup.
Credits
Brand Designer - Jerry Ubah
Art Director - Michelle McWade
Creative Director - Andy Alvarez
Brand Narrative - Bryan Burke
Typography
Calsiga by Megatype
categories
Brand Design
Illustration
Year
2024
